Structured Data Markup Services For WordPress
Using Structured Data Markup on your articles, posts, pages, products etc, can deliver enhanced visibility options in Google Search results, driving more relevant and targeted visitors to your content. Learn more about Structured Data Markup here.
You’ve all seen those enhanced listings displayed in Google’s search results pages, and probably wondered “How do they do that?”
Schema Ap is akin to Meta tags on steroids. It’s a specific markup language that Google and other search engines access to derive and display additional details pertaining to the content of your pages. These additional details are taken from information you supply with each page when setting up content structured data. The details you supply may be used in part, in full, or not at all.
Some quick examples of general content page structured data include:
- Your company name
- Your logo
- Geo directions to your location
- A detailed description
- Opening Hours
- Contact persons
- Phone / email / fax
- Links to your social media accounts
- Links to your products with a wide array of product detail
…and a whole lot more.
Some quick examples of product page structured data include:
- The product name
- Product details including components / ingredients etc
- Product pricing and any discounts
- Product variables including sizing, colors etc
- Direct links to purchase buttons
…and a whole lot more.
For an enhanced local business listing, you can see that some of the data is going to be extremely useful – Geo data, opening hours, direct contact information etc.
Anyone with a local business or an eCommerce business should look carefully at what’s involved in deploying SDM on their websites. It isn’t necessary to markup every page, just the key content pages (articles / company information), contact page and of course, the product pages.
Click Mine Web Design can identify your key content and implement structured data profiles on all of your important content pages.
