Pay-Per-Click And Digital Ad Management Service

Your Success Hangs On Ad Tracking

For any business spending money on digital marketing it’s essential to track every channel to optimize for profitability and return on investment (ROI).

If you advertise through multiple channels, do you actually know which channel, if any, is delivering a positive ROI?

Ad tracking is a tedious and time-consuming process and can also involve some very sophisticated technology. Many businesses choose not to implement detailed ad tracking because it’s just too difficult. They prefer to throw money into various channels and hope that something is delivering results, that something sticks. If the phone rings or the orders continue to come in through the website, then something must be working, right?

But what if all of your positive returns are coming via one channel, and you could shut down multiple other channels and divert all of your marketing effort and dollars into the one channel which actually creates the results? You could double, triple, quadruple your sales overnight without spending a penny more on ads!

What We Do

1 – Setup Detailed Ad Tracking

With our digital ad management services we’ll build a framework around all of your marketing efforts and monitor everything that you do. We’ll supply unique tracking methods for digital ads, pay-per-click, news print ads, magazine ads and any other ad channel your care to use.

We’ll wrap our technology around your online submission forms, shopping cart/order systems and phone lines etc, then we’ll identify which channel is responsible each time the phone rings or an order is placed. 

2 – Ad Management

We can then manage one or more of your digital ad channels such as Google Adwords, Bing and other digital channels. With our managed services we can closely monitor all of your PPC and digital marketing activity and demote search terms, banner ad placements etc which are costing you money but not yielding good results. Then we can promote ads that create orders and phone calls to your business.

We’ll even research new search terms on the fly, perform competitor analysis and implement new methods directly through your Adwords account, always working within a specified daily/monthly budget.

You might be wondering “How is it possible to track a digital ad all the way through to a phone call?”.

We have multiple ways of doing this. If all you work with is Google Adwords then we can implement Google’s own technology to dynamically generate phone numbers and extensions on your ad landing pages. Then we/you can see the exact search phrase used by the person making the phone call. We can eliminate the effect of nuisance calls by setting a minimum call duration for the call to class as a ‘lead’. Everything is visible from within your existing Adwords account control panel so you can see everything that we’re doing to track and improve your conversions.

If you utilize a combination of digital ad sources and various print/offline sources, then we can implement more sophisticated technology to track everything you do from one interface.

Our proprietary system is ‘Click-Track’ and we’ll revolutionize the way you approach advertising!

With our Click-Track system, we can:

• Monitor clicked and called upon: Keywords, Ads, Adgroups, Campaigns, CPC, Impressions, Clicks and Campaign Spend.
• Monitor web Pages viewed and identify pages which created phone calls
• Log all calls to your marketing hotline(s): Caller ID, date, time, duration, City and State
• Provide Call Recording – use this for enhanced call-center training or internal staff training
• Provide Call Whisper – This feature announces to the recipient of the call the campaign source.
• Provide Advanced Call Routing: Round Robin, Multi-Phone, IVR, Voicemail, After Hours, Area Code Routing
• Provide email alerts on calls received. You may set up an email alert to inform you via email upon receipt of a phone call and also listen to recorded calls.
• Record Online Conversions: Capture Online Conversion activity on your website. Capture and Report online conversions such as Form submittals, Emails etc
• Provide Robo Call Blocker & Block Unwanted Caller IDs
• Provide integrations with Google Adwords, Google Analytics, Salesforce, Double Click Search, Double Click for Advertisers

And more!

Rates are extremely affordable and scale based on usage (number of ad channels monitored, quantity of custom tracking phone numbers deployed, minutes logged etc).

We can also provide you with your own portal so you can make your own implementations if you have tech staff on board.

If our system/service doesn’t pay for itself and significantly improve your advertising ROI, then simply cancel our service and go back to your old ways!

Contact us today for more information and a quote.