Structured Data Markup

Structured Data Markup

What is Structured Data Markup and should I care? Let’s answer the easy part of the question first – Yes, you probably should care, depending on what you want from your website. Read on for more explanation on who it affects and who should (probably) use...
Google and Social Media

Google and Social Media

There’s a great deal of speculation on the web regarding google and its use (or not) of social media content from sites such as Facebook and Twitter in its search ranking algorithm. Social Media engagement drives organic search rankings.  But what, exactly does...
Search Engine Marketing

Search Engine Marketing

A couple weeks ago I was asked a question by a client relating to SEO, and I found the question just a little disturbing. To provide some quick background – this is a valued customer of ours and we’re finishing up work on two websites for their businesses....